ગ્રાહક કે વેપારીને પ્રોડક્ટ્સ કે સેવાની વિશિષ્ટ જાણકારી આપવા તથા માર્કેટીંગ વ્યવસ્થાના મહત્વના ભાગ રુપે  કેટલોગ કે ફોલ્ડર એ મહત્વનું સાધન છે ડેકોરેટીવ લેમિનેટ, વિનિયર, પ્રિ-લેમ પાર્ટીકલ બોર્ડ, એમડીએફ બોર્ડ, લુઅર્સ કે પેનલ જેવી ડેકોર આઈટમ, ડબ્લ્યુપીસી પ્રોડક્ટ્સ, ડોર્સ અને ફર્નિચર અંગેના, હજારો બ્રાન્ડ સાથેના ફોલ્ડર્સ બજારમાં જોવા મળતા હોય છે. સિલેક્શન, ક્રિએશન અને  સાથે ખર્ચાળ અને આકર્ષક ફોલ્ડર અસ્તિત્વમાં આવતા હોય છે. આ માહિતી લક્ષી ફોલ્ડર કે કેટલોગ ઉત્પાદક થી ડીલર્સ પાસે અને પછી ગ્રાહકને પ્રોડ્કટની ડિઝાઇન પસંદગી માટે પહોંચતા હોય છે. આ પ્રક્રિયાને પણ પ્રચાર-પ્રસારના એક અંગ તરીકે ગણાય. ફોલ્ડર કે કેટલોગને પ્રિન્ટ મીડીયા તથા સોશિયલ મીડિયાના પ્લેટફોર્મ પર મુંકવાના પ્રયાસરુપે અને લાકડા ઉદ્યોગ દર્શનમાં “The FOLDER Showcase” નામે એક વિભાગ શરુ કરવા જઈ રહ્યા છીએ જેમાં કંપનીના ફોલ્ડરના કવરપેજ (મુખપૃષ્ઠ), અંદરના પસંદગીના આવશ્યક ફોટોઝ તથા જરુરી-સંકલિત માહિતી બે પેજમાં પ્રકાશિત કરવામાં આવશે તથા તેને ફેશબુક, વ્હોટ્સએપ અથવા ઇન્સ્ટાગ્રામના સોશિયલ મીડિયાના અમારા એકાઉન્ટ દ્વારા મુકવામાં આવશે.

આશા છે કે આ આકર્ષક ઉપયોગી અને નવતર પ્રયોગને આવકારી, આપની પ્રોડક્ટ્સ કે ફોલ્ડરને પ્રચાર-પ્રસારના ઉપયોગી પ્લેટફોર્મ મુકવાના અમારા પ્રયાસને સહકાર આપશો. તંત્રી : લાકડા ઉદ્યોગ દર્શન

In today’s competitive wood–products market, an effectively designed catalog or folder remains one of the most powerful marketing tools for laminate manufacturers. Here’s how and why:

1. Driving Business Expansion

A catalog serves as a concise directory of your products and services, tailored to fit your marketing strategy. For laminate producers—whether you make decorative veneers, pre-lam particle boards, MDF, WPC doors, or related machinery—a well-crafted folder:

• Showcases your entire range in one place
• Communicates specifications and applications clearly to architects, builders, and interior designers
• Reinforces your brand identity each time a prospect leafs through its pages

2. The Three Pillars of Folder Marketing

Creating an impactful folder involves three key stages:

1. Selection
   • Hand-pick your strongest products or newest collections
   • Include high-resolution photographs or physical swatches of laminates
   • Decide which technical data (thickness, finish, durability tests) to highlight
2. Creation
   • Invest in graphic design that balances aesthetics with readability
   • Use consistent typography, color palettes, and layouts aligned with your brand
   • Allocate budget for quality printing—heavy, embossed covers and coated paper stock lend a premium feel
3. Presentation
   • Distribute printed folders at trade shows, showrooms, and client meetings
   • Ensure each folder is up-to-date, replacing obsolete samples or discontinued SKUs
   • Train your sales team to use the folder as a guided selling tool

Tip for laminate manufacturers: Rotate your featured products seasonally or by application (e.g., high-traffic flooring vs. decorative wall panels) to keep the folder fresh and relevant.

3. Managing Cost vs. Impact

High-quality printed folders can be expensive—especially when they’re large, heavy, or include specialty finishes. While the upfront capital outlay can strain budgets, the return on investment shows up in:

• Higher engagement from prospects who value tangible samples
• Improved brand recall long after digital emails are forgotten
• Upsell opportunities, as customers leaf through complementary product lines

Many companies have experimented with cost-cutting (thinner paper, smaller runs), but the core challenge remains: balancing the tactile impact against budget constraints.

4. Embracing the Digital Shift

To mitigate printing costs and extend your reach, combine your traditional folder with digital formats:

• E-catalogues Interactive PDFs or flip-book apps that replicate the page-turn experience
• Social-media teasers Short video clips or carousels featuring your latest laminate designs on Facebook, WhatsApp, and Instagram
• Dedicated microsites Allow users to filter by color, texture, or application and request physical samples

This hybrid approach keeps your brand visible online while preserving the tactile authority of print.

5. Introducing “The FOLDER Showcase”

Our magazine “Lakda Udyog Darshan” is launching The FOLDER Showcase, a bi-media promotion that:

• Features two visually striking pages spotlighting your folder’s cover design and select interior samples
• Publishes these pages both in our print issue and across our social-media channels (Facebook, WhatsApp, Instagram)
• Amplifies your reach by tapping into our established readership of architects, interior designers, and procurement managers

Benefits for participating laminate manufacturers:

• Dual-channel exposure (print + social) at no incremental design cost
• Enhanced credibility through association with a leading industry magazine
• Targeted visibility among decision-makers in the wood-products sector

Conclusion
A thoughtfully produced catalog or folder remains at the heart of effective laminate marketing—bridging the gap between tactile sample and digital showcase. By leveraging the strengths of both print and social media via The FOLDER Showcase, laminate manufacturers can maximize their product visibility, engage new clientele, and reinforce their brand’s premium positioning. We look forward to your participation and to helping you make a lasting impression in the marketplace.

The plywood industry has experienced an average 8% price increase across major grades in 2025, impacting both suppliers and dealers. This article explores the key drivers of the price surge, shares insights from manufacturers and trade experts, and outlines strategies dealers can adopt to stay competitive in a volatile market.

1. What’s Behind the Price Hike?

Plywood prices have steadily climbed over the last three months, affecting all major variants – MR (Moisture Resistant), BWR (Boiling Water Resistant), and BWP (Boiling Waterproof). Here’s why:

a. Raw Material Cost Increase

• Timber prices (especially Gurjan and Poplar) have risen by 10-15% due to seasonal supply shortages and increased freight charges.
• The cost of phenol and resins used in adhesive formulations has surged, partly due to increased import duties and volatile crude oil rates.

b. Labour & Energy Expenses

• Several manufacturing hubs in Haryana, Punjab, and Uttar Pradesh reported higher electricity tariffs and labour shortages, pushing up production costs.
• Post-election wage agreements in certain industrial zones have led to a 5–8% rise in factory labor costs.

c. Transport & Logistics

• Fuel prices have increased by approximately 6% over the last quarter.
• Shortage of transport vehicles due to high demand during the construction season has added pressure on freight rates.

2. What Manufacturers Are Saying

We spoke with a few industry leaders to understand the manufacturer’s perspective.

“Our production cost per sheet has gone up by ₹12–₹15 due to raw material issues. We’re absorbing some of it, but the rest is being passed on to distributors.” Said a manufacturer from Yamunanagar“Dealers must educate their customers. These hikes are not arbitrary but based on genuine cost increases. The pressure is pan-India, not just regional.”

3. State-Wise Price Snapshot (April–June 2025)

Prices given here for reference only  for MR-grade plywood sheets (8×4 ft).

4. What Dealers Should Do

a. Communicate Early with Clients

• Inform interior designers, contractors, and builders in advance about price fluctuations.
• Offer them alternative grades or brands to manage budgets.

b. Manage Inventory Smartly

• Stock up on fast-moving SKUs before further hikes.
• Avoid overstocking slow-moving premium boards during uncertain pricing periods.

c. Diversify Product Offerings

• Add MDF, WPC, or Laminated Boards as supplementary products to attract price-sensitive customers.

d. Educate Your Sales Team

• Train showroom staff to justify price increases with facts—raw material trends, GST impacts, etc.
• Use digital signage or flyers at the store entrance to explain the surge professionally.

5. Forecast for Q3 2025

Experts predict that prices may stabilize or see a marginal 2–3% rise in Q3 depending on:

• Monsoon impact on timber supply.
• International crude oil prices (affecting resin and chemical rates).
• Post-election policy shifts or transport reforms.

Keep an eye on:

• Potential GST slab rationalization on wood products.
• Import duty updates for chemical resins and timber.

Conclusion

The Q2 2025 plywood price hike is a result of multiple converging factors—raw material shortages, increased energy and logistics costs, and demand-supply mismatches. For dealers, the key is to stay informed, adapt pricing strategies, and communicate transparently with both suppliers and customers.

Stay tuned to LakdaUdyogDarshan.com for weekly plywood price updates and expert market insights.

In today’s fast-paced, mobile-first world, laminate manufacturers must do more than just offer quality products—they must deliver smart, connected experiences. One simple yet powerful tool to help you do just that is the QR code. It’s time to turn your traditional laminate folders into interactive, data-rich selling tools.

This guide shows how forward-thinking laminate brands can use QR codes to enhance design books, improve dealer and architect engagement, and streamline operations.

Why QR Codes Are a Game-Changer for Laminate Design Folders

Your swatch books and sample folders are vital sales tools—but they’re limited:

• No space for technical specs or certifications
• Outdated content when products evolve
• No interactive or multimedia features

By integrating QR codes, you unlock the ability to deliver dynamic, digital content—without altering the physical format.

Benefits for Laminate Manufacturers

✅ Real-Time Product Updates

Change specs, availability, or pricing—without reprinting anything. QR codes can link to dynamic URLs that update as your catalog evolves.

✅ Compact Yet Complete

Don’t overload the folder with technical data. Link your QR code to downloadable PDFs, product sheets, or compliance documents.

✅ Bring Your Laminates to Life

Embed product demonstration videos showing laminates in kitchens, wardrobes, or office panels—boosting buyer confidence.

✅ Digital Samples & Virtual Showrooms

Use QR codes to connect users to digital swatches, 3D room visualizers, or AR tools. Let them “try” your laminate designs in their own spaces.

✅ Track Leads & Engagement

Know which product is catching attention. Track scans, capture user info via forms, and identify trending designs in real-time.

✅ Multilingual Catalogs

Link to content in regional languages to better serve India’s multilingual dealer and architect network.

Best Practices for QR Integration

1. Smart Placement
   Position QR codes next to each laminate swatch or at the back of each folder section. Use one per collection if needed.
2. Use Custom QR Codes
   Branded QR codes with your logo and color palette help reinforce identity and trust.
3. Mobile-First Design
   Ensure all landing pages load quickly and look great on smartphones. Avoid bulky PDFs.
4. Use Dynamic & Trackable Links
   Generate QR codes using tools like Bitly or Beaconstac. This allows you to update the destination URL without reprinting.
5. Guide the User
   Use instructions like “Scan for full details,” “See this in action,” or “Request a sample.” This educates even non-tech-savvy users.
6. Track & Optimize
   Use QR analytics to see which swatches are being scanned the most. Update digital content regularly to stay relevant.

Real-World Success: A Gujarat Brand Sets the Example

A mid-sized laminate manufacturer in Gujarat added QR codes to each swatch in its folder. Scanning the codes led to:

• A demo video showing the laminate in interior use
• A downloadable specification sheet
• A form to request physical samples

The results?

• 30% rise in sample requests
• Greater dealer engagement in smaller cities
• 40% fewer inbound product-related calls

Get Started: Tools You Can Use

• QR Generators: Flowcode, Beaconstac, QR.io
• Landing Pages: Linktree, Carrd, Unbounce, or your CMS
• Analytics: UTM links in Google Analytics, or native QR tools
• Print Tip: Use lamination-safe inks and coatings to keep QR codes scannable

Conclusion: From Swatch Book to Smart Folder

QR codes are no longer a novelty—they’re a strategic tool. For laminate manufacturers, they offer a seamless way to digitize catalogs, connect with users, and future-proof marketing.

When you upgrade your folders with QR tech, you’re not just showcasing laminates—you’re offering interactive experiences, on-demand support, and measurable impact. It’s time to smart-connect your brand.

Want to feature your brand’s QR-integrated design folder in our upcoming issue? Write to us at editor@Leepee.in