Amulya Mica, a leader in decorative surface solutions, hosted its Annual Sales Conclave 2025 from April 6th to 8th at The Clarks, Varanasi. Aptly themed “Eye of the Tiger”, the event energized over 100 sales professionals to focus fiercely on their goals with clarity and resilience.
The event kicked off with traditional elegance—Lamp Lighting, Ganesh Vandana, and the National Anthem. Managing Director Mr. Rakesh Agarwal opened the conclave, emphasizing Varanasi’s spiritual significance and linking it to the company’s fierce ambition and market tenacity.
Directors Ms. Shailja Agarwal Todi and Mr. Abhishek Agarwal led insightful sessions on branding strategies, the Shoppe concept, and technical training on PVC Laminate and WPC product innovations.
The conclave attracted sales leaders from across India—Vice Presidents, Regional and Branch Managers, and Area Sales Managers—all aligned with the company’s FY 2025-26 goals.
Key highlights included:
- Power Sessions by Sales Coach Mr. Sanjay Singh: On Influencer Management, AOP Planning, Sales Leadership, and Storytelling.
- Inspirational Leadership from Mr. Subir Palit: On resilience and leading amidst adversity.
- Product Launches:
- Amulya Times (Quarterly Magazine)
- 1.25mm Synchronized Laminates Folder
- New 1.25mm PVC Bendable Laminates
- .80mm Laminate Folder
- Special Announcements: Post-pandemic reintroduction of international tour schemes.
A notable highlight was the internal launch of Mr. Rakesh Agarwal’s book, “Ram Mandir: The Journey to Ayodhya”, which added depth and cultural resonance to the event.
Participants were treated to a soul-stirring Ganga Aarti Cruise and a visit to the sacred Kashi Vishwanath Temple. The event culminated in a spiritual journey to Ayodhya Ram Mandir on April 9th, reinforcing unity, inspiration, and focus.
The Sales Conclave 2025 was more than a corporate gathering—it was a rallying cry for excellence, growth, and keeping one’s “Eye on the Tiger.”










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